PIRELLI P2500
EURO: THE FIRST TYRE SPECIALLY CONCEIVED TO BE SOLD ON THE INTERNET
Geneva, 1 March, 2000 - The new Pirelli P2500 Euro, the first Internet economy car tyre
will make its debut on millions of computer screens across Europe from the Geneva Motor
Show today. The new P2500 Euro will meet its consumers on the Net. It will reside in a
virtual space specially created for it from which Pirelli, end users, dealers, journalists
and surfers throughout Europe will be able to talk each other. P2500 Euro is the first
tyre to have been specifically conceived for sale on the Net, so any motorist with a
medium class car will be able to simply navigate the web to buy the P2500 Euro and ensure
the new tyre gives his vehicle the kind of safety, comfort, performance and mileage for
which Pirelli is famous. This innovative new initiative also involves the press:
journalists will find all the information and material they need about the new tyre on the
Internet: and that material will be continually updated. So today, Pirelli goes e-commerce
with its P2500 Euro, which has been custom-designed for the purpose. Contact will be made
with the tyre exclusively on the Internet, where consumers will find full information on
the product, its performance, plus pictures and videos. Motorists will be able to navigate
within a locator map of the dealers from whom the tyre is available and will also find its
price list, size range, fitment chart and a coupon with which to collect their purchase.
Navigators
will be able to use a P2500 Euro contact line: every suggestion,
every driving experience will contribute to making the
virtual performance of the tyre grow day-by-day. Through
P2500 Euro, enthusiasts will also be able to communicate
with the best-known driving schools, from which they will
be able to obtain tips on safety and performance driving:
power is nothing without control. P2500 Euro is a totally
interactive project, conceived for a continuous evolution.
So from Geneva on 1 March, the tyre will be officially
announced on site "P2500 Euro on www.p2500euro.com
and on www.pirelli.com". On 15 March there will be
the start-up on the Italian site www.it.pirelli.com with
the publication of the P2500 Euro's price list, the coupon
and the locator map of Driver and Key Point dealers from
whom P2500 Euro can be ordered on the Net as part of a
special promotion. From 4 April, the actual P2500 Euro
will become available. By that time, the tyre will have
made its debut on all Pirelli web sites in Europe to form
a virtual Community network.
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